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Rubber Stamp Retired

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Rubber Stamp Retired

Retiring Baby Boomers Represent a Large Market for Online Marketing Consultants

A wave of retiring (and recently jobless) Baby Boomers has begun. Most do not have the financial resources to sustain full retirement and hence are searching for supplemental income. Of these, the majority will pursue Internet-based businesses. Consequently, the demand for online marketing consulting and turnkey Internet businesses will explode. Understanding Boomers' needs is critical to successfully addressing this fast growing market.

Boomers are already sold on the idea of starting an Internet business. They comprehend the merits of having a 24/7 worldwide audience for products and services. Boomers may not understand how Websites are created, but they believe having an Internet-based business can replace or supplement their income. And they like the thought of working out of a home office with a flexible schedule that allows them to enjoy outside activities.

Retiring Boomers comprise three distinct market niches based on their level of Internet skills. Internet marketing consultants and services should take the time to undertsand the unique requirements of each:

A small group of Boomers are experienced with Internet marketing. These prospective clients may be looking for technical assistance to launch a Website, blog, or just help in refining their marketing strategy. This group presents an excellent opportunity for Internet marketing consultants who are technically inclined or have access to technical resources.
A somewhat larger group of Baby Boomers are interested in leveraging their career experience to create an online business. They are not concerned about the nuts and bolts underlying the Internet; they just want to focus on the business aspects. To these Boomers, the Internet's main purpose is to generate sales leads. They represent an opportunity for both Internet marketing consulting and ongoing outsourced marketing.
Most Boomers are looking for "canned" online businesses to supplement their retirement income. Turnkey solutions are especially attractive to this group. This niche represents a huge opportunity for marketing and business consultants, Internet business critics who evaluate opportunities, and those who have – or can develop - profitable "rubber stamp" businesses for licensing to eager Boomers. Credibility is a major sales issue - valid success stories and testimonials are essential to overcoming skepticism. And remember that most Boomers require hand-holding to get up and running. So, be certain that the Internet aspects of the business are "idiot proof" and minimize support requirements by including lots of online tutorials.

There is concern among retiring Boomers that their Internet marketing ignorance will lead them into "get rich quick" schemes which drain their financial resources. Maintaining high ethical standards and delivering real value is therefore critical, as it is easy for Internet marketing consultants and services to burn their reputation among Boomers. A focus on "win-win" solutions with obvious payoffs is required to win clients. For those who adapt their services to the characteristics of this emerging Boomer market, however, the outlook is bright indeed.

About the Author

Al Kernek is an Internet marketing consultant and author of two books and numerous articles on the subject. Learn more about affordable Internet marketing services at www.SmallBizSmartMarketing.com. Want to undretsand the issues facing Baby Boomers? Visit www.BabyBoomerLifeboat.com.